TJC Choice, Senior Producer. (also: Technical Director/ Promo Producer) Current
Live producing, vision mixing, and production of adverts or ‘promo’s’ as well as on screen 'plasma' branding.
Producing is a balancing act of sales, re-enforcing brand points and attaining sales targets while also dealing with customer enquiries and ever changing information.
TomTom, Top Gear Unboxing
After a last minute phone call from TomTom, I produced a complete video for the controversial product which had been cancelled by the BBC. Their objective was to have a stylish explanation video delivered ASAP: which I achieved in less than 48 hours, which TomTom were very happy with.
You can find the video in the video examples area of the website by clicking: here.
Elizabeth Scott Estate Agent
Complete redesign of logo and brand colours, plus marketing plan and support. The package includes animated logo and print ready design.
You can find this in my design portfolio by clicking: here.
CPR Call Blocker
I already had a good contact at CPR before they asked me to have a go at using my 3D animation knowledge to create 2 videos demonstrating how the devices were set up. They were very clear on what they wanted- no human hands and all CGI. This was pushing my experience but I think the videos came out pretty well!
You can find this in the video examples area of the site by clicking: here.
This is my video showreel, it shows some of the projects I have worked on as well as graphics work I've done.
I can create titles, animated elements and 3D animations as well as shoot traditional 'straight to camera' type projects.
This means that videos I create are of a high standard and can be used online to create interest in a brand as well as an engaging story.
Noah's Ark Zoo Farm originally wanted a promo video. They have since commissioned a launch video for the incredible Elephant Eden project and updated the promo video to show the new visitor attractions and indoor areas.
I had an urgent call from TomTom telling me that the promo provided by the BBC had been banned along with the product and that they needed a product demo video urgently as the product was launching the next day: within 48 hours they had this video! Exhausting but satisfying work!
At 44.5k hits I'm very proud of this video, a lot of great comments too.
This came through TomTom when Nike wanted to release a demonstration video in a 'blogger style'.
I provided the video and they were very happy!
CPR Call Blocker came to me requesting a very simple video making the set up of their product as straight forward as possible. It had to be 3D and animated and very easy to follow. I think I delivered the brief. I also provided some creative input into the advertising they are now pursuing.
Marryoke is the only work I really do outside of my full time job at the moment, mainly because it's fun but I also love a wedding and being part of peoples big day! I've had some great results recently and some really lovely feedback!
to this, modern, elegant and definitely gold!
I'm Gary and I think you'd be mad not to hire me, seriously. I have some great skills suited perfectly to the modern world of digital and social marketing. I have a lot to offer and you probably wont get another applicant with a CV like mine!
I am a very creative person with a very visual mindset who is able to create engaging and interesting content which will catch potential and existing customers attention.
It doesn't stop at that point for me, when creating a video I’m thinking about those sales driving points and the keywords needed to be included in searches on Google and Youtube. I'm also thinking about how it'll sit in a blog post or website update and would plan the content of both accordingly.
I can create compelling stills and layouts as well and I am currently working towards a recognised qualification in Digital Marketing with the Digital Marketing Institute.
My television background is a different spin on a media/ marketing career but there are a great many similarities.
My 9 years working in shopping television is a particular bonus for a career in digital marketing as shopping TV is a highly driven sales environment with hourly targets.
In that respect it is no different from running a paid PPC advert and analysing and tweaking the content to achieve better results. It’s also true of YouTube marketing, the best video in the world can be added and lost- the key is to make sure keywords are used effectively and search is considered to push the maximum traffic to your website/ business.
I can deliver on digital marketing performance and can be a refreshing change to the typical online dynamic.
Marketing website Hubspot write: “Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?”**
Video is becoming HUGE and it’s not just video that I can bring to your table. I can also create 360 degree video and am PERFECTLY suited to taking your business online as a LIVE web stream. Think TV without the broadcast licence, crazy platform fees and regulation. I can take you from nobody in the world of live streaming to a market definining name with the right content!
I can also write and deliver written content, which I also enjoy producing. I’m sure you would agree though, that the written word is powerful and an image is worth a thousand of those, but in digital marketing dynamic content and moving image is worth a million shares… which is where any modern business needs to be heading in 2017
I love content and I think I'd be happy in any content driven role.
From this, shaky footage with bad sound and lighting...
to this, not perfect, but the lighting is more appropriate and the camera isn't shaking all over the place! I've even set them up with a system to have the look of multiple cameras for a much more professional looking broadcast!
My TV experience can be really beneficial on social media streaming platforms.
TJC, my soon to be former employer was doing some pretty bad Facebook Live broadcasts from their phones. I took the situation in hand, trained the apprentice in some video techniques and I think you'll agree that even these very basic Live videos look a lot different already.
I have plans to upgrade the tech further to allow them to use broadcast microphones and even on screen graphics (like the website or product details)...
I have all the gear and lots of ideas to bring this type of technology to a new company and make you look professional online!
Gary Blackman is owned and maintained by his wife Tracey and his 2 gorgeous daughters. All rights reserved, 2017